Log a call
This week
Meetings booked
Every call
Log a post
Log ad spend
Posts
Ads
What is working
Upcoming — what to film
Watch out for
Lawrence writes here
This tab is Lawrence's. He fills it from the daily competitor and creator study — hooks that are working,
formats that are landing, platform changes, and what you should be filming that you are not.
Anything you add yourself sits alongside it.
Log a day
MyFitnessPal
MyFitnessPal closed its public API in 2020. There is no way to connect directly any more — it is
partner-only and they are not taking applications.
What works instead:
1 · MFP export (Premium) — Settings → Export Data → email yourself a CSV, drop it in here weekly.
2 · Apple Health as the hub — MFP writes calories and macros into Apple Health. Export from Health and import that. Same data, one more step, but it also brings steps, weight and sleep with it.
3 · Type it in — thirty seconds a day on the left.
Drop a CSV from either export below and it will read it.
What works instead:
1 · MFP export (Premium) — Settings → Export Data → email yourself a CSV, drop it in here weekly.
2 · Apple Health as the hub — MFP writes calories and macros into Apple Health. Export from Health and import that. Same data, one more step, but it also brings steps, weight and sleep with it.
3 · Type it in — thirty seconds a day on the left.
Drop a CSV from either export below and it will read it.
Last 30 days
Log a deal
The pipeline
Delivery — the 7 day promise
Every won deal starts a seven day clock at kickoff. Miss it and the first month of support is free — so this is the one that costs money if it slips.
The five signals · Netflix knows you are going to cancel before you do
Netflix watches viewing hours, unfinished shows and ignored recommendations, and moves before the
cancel button is ever pressed. Same idea here. A client almost never tells you they are leaving — the
system goes quiet first. Tick what is true for each client and this flags them before the invoice does.